The Kraken is a legendary sea monster of mega proportions that is said to dwell off the coasts of Norway and Greenland. The legend may have originated from sightings of giant squid that are estimated to grow up to 40–50 ft in length, including the tentacles. The sheer size and fearsome appearance attributed to The Kraken have made it a common ocean-dwelling monster in various fictional works.
The enigma and intrigue that surround the creature instantly draw you in to its mystery, so it was a no brainer for Kraken Spiced Rum to model its branding after the elusive monster. The Rum is one of my favourites, well balanced with a spicy finish, it was introduced in 2010 and one of the keys to its success was the excellent distinct branding that adorned the victorian style bottle.
The team at Kraken Rum have now expanded their branding game and launched the “Kraken Supply Store” which features an array of branded goodies, from unique housewares to some rather slick apparel.
Check out a selection of the items below and for more head on over to the SUPPLY STORE,
KRAKEN PLAYING CARDS
KRAKEN PATTERN WALLPAPER
LIVING ROOM LAMP
LTD EDITION PRINT