Sailor Jerry Invite You to ‘Live Outside The Lines’


You see those lines over there? The ones that surround you, telling you to wear a suit, not get tattoos, buy a sensible house, work a job you hate and generally fall-in-line. Ignore them. Sailor Jerry is out to celebrate the bold, creative and brave individuals who dare to live ‘Outside The Lines’.

Their new campaign brings together some of America’s most thrilling and passionate mavericks. Each with their own unique stories, they have one key thing in common – living life beyond the norm. Sailor Jerry Rum celebrates the life and legacy of Norman “Sailor Jerry” Collins, legendary tattoo artist, certified bad-ass and someone who not just preached freedom of spirit but lived it, day-in-day-out.

You can check out the full film below, which features rare archival footage of people whom embody the independent spirit and unapologetic attitude of the rum’s namesake, and is soundtracked by recent collaborator IGGY POP.


Please Drink Responsibly.

[This post is sponsored by Sailor Jerry Rum]