Follow nobody. Only these instructions. #Untamed


#Untamed is the first digital photo exhibition of its kind. An installation filled with your most unusual Instagram photos. Inspired by the new Mercedes-Benz CLA, it celebrates the unique untamed creativity within us all, it champions the sporadic and ‘of-the-moment’ shots that a tool like instagram allows us to share with the world.

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The art of being unique.

Countless Instagram photos are created every second. Photos that reflect particular points of view in the life of different people. Millions of momentary snapshots. But which motifs are really unique? Mercedes-Benz and the new CLA are looking for Instagram photos with that uniqueness. That are new. Untamed. Photos that can be anything but one thing: average.

The rule: not following any.

Mercedes-Benz will collate these extraordinary shots in #Untamed. A digital photo installation of a special kind. The idea behind this: the #Untamed Score shows how distinctive the style of your photos is compared to those of others. The most outstanding photos will be displayed in a unique installation in Paris and presented to an international public of art lovers.

Show the world your untamed side, and become part of an unprecedented photo installation.

For more info and to sign up for the untamed project with a chance to win an all expenses paid trip to Paris head to UNTAMED-INSTALLATION.COM and check out the launch video and our submission below.

Untamed Mercedes