Ewan Yap: The Big Brand Theory

brandtheory

Designer Ewan Yap’s recent project ‘The Big BRAND Theory’ is an exploration of ‘less is more’ and challenges successful drinks brands to look at their logos and determine the success of it by seeing how much can be left out. Yap has designed a series of experimental packaging options that demonstrate how these iconic brands can maintain their identity, whilst keeping their designs simple, clean and minimalistic.

For more of Yap’s work head to his BEHANCE profile and check out the gallery below.

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