Absolut Unique

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Absolut has always been on the cutting edge of artist collaboration and more than willing to explore new avenues of LTD edition marketing to enhance their brand. This year they decided to take the reigns themselves and allow the machinery that creates the Absolut bottles to work independently, creating an estimated 4 million individual bottles – labeled the Absolut Unique Collection.

Set to hit shelves on September 3rd, the 4 million different designs ensure a unique bottle in the hands of every consumer, no two bottles will be the same.

Check out the mini-doc they made to explain their ideas above and more info head to absolut.com

[Via. Hypebeast]