Before Apple got all its ducks in row and started their meteoric rise to dominance in a multitude of market places, they were just a home computer firm struggling to find their identity. Eagerly trying to work out why people weren’t buying their products despite their massive advertising spends and coming to terms with the impending threat of Bill Gates’ Microsoft. In all likelyhood, its because they were wasting their time with crap like this…
Clipped from a 1986/87 Apple distributed catalogue simply called ‘The Apple Collection’, the below pages show the companies inexplainable attempts at infiltrating every part of your 80’s lifestyle, with everything from hand luggage and fashion to your office furniture and surfboard.
Get ready for a cringe.