EASTPAK: When was the last time you did something for the first time?


EASTPAK, the authentic urban lifestyle brand, has unleashed its new 2012 creative campaign. A celebration of the path less travelled, the campaign aims to inspire us to seek out new experiences, break new ground and invent new ways to enrich our lives. Which is why every element of their latest media campaign centers around one question: “When was the last time you did something for the first time?”

For me the last time I threw caution into the wind and did something for the first time was in March of last year. I’d spent the majority of my 20’s living a relaxed and very considered lifestyle, I got married at 21 and it had suppressed a great deal of the care free spirit I had exhibited during my teens. Well after 5 years, I settled on a divorce – for the better – we’re still friends – there’s no hard feelings. Feeling free for the first time in a long time, I decided to do what i’d always thought would be one hell of an adventure – board a train or bus, not knowing where it was going and just head out.

After booking 3 days off work, on March 4th I bought the cheapest ticket they had at Lincoln train station to gain access to the platform, made every effort not to look at the screens and had my iPod as loud as possible to avoid any audio announcements. I sat on the platform and decided to board whatever train arrived next, planning to ride it until the end of the line. The train arrived and the journey was on, I took to a seat and bullshitted the conductor when he told me I had the wrong ticket, I pretended I’d picked the wrong one up, he got pretty angry and accused me of trying to get a free ride, but calmed when I whipped out my card and agreed to pay until the end of the line. My journey took me to Birmingham, a city I’d only ever visited when changing trains.

With nerves filling my belly, I explored as much of the city as I could in the remaining hours of the day, taking in art galleries, visiting as many independent and creative boutiques I could before the end of the working day. I spent the night in the city, getting a last minute room in a Hotel before hitting the train station the next morning for the next stop. The 9am train I boarded finally landed in at Bristol Temple station and the next city was ready for me to explore. Repeating my exploits from Birmingham, I took to trying to take in as much of the city as I could, ending my day in the Bristol Museum & Art Gallery, a place I’d wanted to visit the year before for the Bansky expedition, but felt tied down through commitment that I just wimped out.

This minuscule journey may not seem like much to most people, but it was a big step in my attempts to reclaim my independence and refocus my world view after a traumatic and tumultuous time in my life. Yes, it was only 2 cities and I played it safe throughout – no I didn’t squat in a crack den, sleep on a bench all night, risk robbery by befriending local strangers or get messed up putting my life in the hands of alcohol  – but fuck, who actually does that?

It was baby steps, but important ones, it was truly the first time i’d done something for myself in a long long time and it made me the much more focused and ambitious person I am a year and a half later.

When was the last time you did something for the first time? Something that you’d always meant to do? Something that you should have done? Eastpak wants to inspire you to take hold of your ambitions and fulfill the life you were meant to live! Visit the Eastpak Microsite and get involved by clicking here.