Curious, idiosyncratic and bursting with a child-like – if slightly off-kilter – sense of adventure, the latest video from Bombay Bicycle Club – to accompany the single ‘How Can You Swallow So Much Sleep’, offers visual engagement as fraught with subtle, beguiling charm as the music it accompanies. Envisioned and brought to life by animator Anna Ginsburg, the woozy, curious short took six months to fashion and finish. This meticulous aesthetic to Ginsburg’s animation makes for a pleasing change from the usual boys-in-the-band fare usually wedged in as a quick fix for single releases, whilst it’s personal, home-spun nature is perhaps complimented further by the fact Ginsburg attended school with Bombay Bicycle Club prior to this work.
Taken from Bombay Bicycle Club’s acclaimed ‘A Different Kind of Fix’, the band’s prior acquaintances have seen them chance upon the creation of a brief audio-visual pairing that feels particularly personal; it’s jittery, eccentric stylings sitting comfortably with the quivering vocals and marked personality that have won Bombay Bicycle Club so much attention. There might be a slightly unnerving quality to the protagonists dilated, wide-eyed wonder, but creepy kid and space jellyfish aside, It’s interesting, endearing and… rather nice to look at, basically.
How Can You Swallow So Much Sleep is released on the 2nd April via Island Records, You can check out the video below.
How Can You Swallow So Much Sleep is released on the 2nd April via Island Records