A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover the New York Fashion Week that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames.
To quote supermodel Coco Rocha “it’s more than a photo but not quite a video”.
You can view a gallery of their work below – click each image to enlarge and see the effect – and find out more at cinemagraphs.com