Inventor of the polo shirt and the first clothing brand to pop a logo on top of their threads, the clothing brand is now 80 years old and still going strong.
Now, Lacoste are teaming up with LOOKBOOK.nu, one of the worlds leading online style sites and offering you a chance to show off your “Lacoste look”.
How does it work? Just check out the video preview below for more info.
To kick it all off, Lacoste and LOOKBOOK.nu are throwing a launch party at 18 Hewett Street on 1st September, 2011. The event will feature an exhibition of inspiring musicians, artists and new talent, an exclusive DJ set from Ghostpoet.